Posted February 19th, 2016
The 2016 Benchmark Report on Omnichannel Marketing is currently available for complimentary download. To access the report, please click here.
It seems that it was only yesterday that marketers were embracing the term multichannel marketing to describe a strategy of reaching and engaging with prospects and customers through a range of different channels. After that, the term cross-channel marketing began to grow in popularity. Now, it seems, the term omnichannel marketing is becoming the marketing lexicon du jour.