Using Technology to Enhance the Guest Experience
Posted April 12th, 2016
The only thing that is constant is change, noted the ancient Greek scholar Heraclitus, and that is especially true in hospitality. The frontier on guest experiences is continuously advancing and the bar on guest expectations is always rising. An in-room amenity that in the past may have been something worth writing home about — “There’s a coffee maker right in the room!” “The bathroom has a hairdryer!” — quickly recedes in the rearview mirror. Any “surprise and delight” factor is generally short-lived. Sometimes the actual amenity disappears, as is the case of the Magic Fingers Vibrating Bed, a common feature in mid-priced hotels in the 1960s. Hoteliers must continuously scramble to stay ahead of the competition. They must always be on the lookout for the next big thing to further enhance the guest experience.
Webinar Series: Hospitality Technologies
Posted October 15th, 2015
This month, Starfleet Research, the IT market research arm of Starfleet Media, kicks off its webinar series on best practices in implementing new hospitality technologies. The first webinar, sponsored by Agilysys, is entitled “How Hotels, Resorts and Casinos are Winning with Next-Generation Hospitality Technology.” This groundbreaking session, which will take place October 20, will address how hotels, resorts and casinos can boost efficiency, enhance service and create loyalty with next-generation hospitality technologies. Attendees can register (or watch the replay) here. The second webinar, sponsored by Duetto, will focus on technology innovation in hospitality revenue management. The third webinar, also sponsored by Agilysys, will explore ways to enhance the hotel guest experience with next-generation technologies and capabilities. Registration details and other information for these upcoming webinars will be posted next month. Additional webinars in this series, on topics that include business intelligence for hotels, resorts and casinos, will be announced soon.