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New Healthcare IT Research Practice Earns Accolades from Readers in the Know

Posted August 29th, 2016

We’re elated by the positive response we’ve received to our initial foray into the realm of healthcare IT. Decision makers at dozens of medical practices, both large and small, have submitted feedback praising our “invaluable” research and “terrific insights” into medical practice management solutions. It’s all very gratifying. This blog review is typical: “Starfleet Research’s report, The 2016 Smart Decision Guide to Practice Management Solutions, is a clear, concise tool that everyone seeking a practice management software solution should read and digest before opening their wallets. This report is an invaluable tool in stimulating critical thinking about obtaining the optimal solution for your practice needs and goals.”

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Next-Generation Hospitality Technology: Automating for Success

Posted August 15th, 2016

Hospitality technology has evolved by leaps and bounds in recent years. In fact, until recently, there was no single software application for managing, let alone automating, all of the different functions that take place at a hotel or resort in a unified and integrated fashion. Instead, hoteliers typically used function-specific software programs — often in conjunction with Excel spreadsheets and age-old manual processes — to run their day-to-day business operations.

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Upcoming Healthcare IT Titles and Addition of Leading Subject Matter Expert

Posted July 29th, 2016

We’re excited to announce that Ronald Sterling has joined Starfleet Research as a contributing subject matter expert in our growing healthcare IT best practices market research practice. Ron will lead content development for upcoming titles that include The 2017 Smart Decision Guide to Revenue Cycle Management and The 2017 Smart Decision Guide to Electronic Health Records. These titles are scheduled to publish in Q4, with distribution support from leading healthcare IT media partners, including UBM Medica, and underwriting support from some of the world’s largest and most preeminent healthcare IT solution providers.

Ron is a nationally recognized thought leader on the use of medical billing systems, revenue management strategies and electronic health records (EHR.)  He has written eight books on healthcare IT including the upcoming Medicare Payment Changes and Opportunities.  Ron has also authored over 250 articles on healthcare systems in dozens of publications and serves on the Medscape Business of Medicine Advisory Board.

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Buying Considerations for Medical Practice Management Systems

Posted July 8th, 2016

According to The 2016 Smart Decision Guide to Medical Practice Management Systems, almost one-quarter (21%) of medical practices that have not purchased a next-generation medical PM solution within the past 3 years plan to do so in the next 12 months. While their buying considerations can vary widely dramatically, most practices have many of the same basic needs, regardless of size and area of specialization.

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Restaurant Innovation: New Signature Dishes and Next-Generation Technologies

Posted June 3rd, 2016

Restaurant operators often speak of innovation in terms of putting new signature dishes and food creations on the menu. But where the biggest innovation is happening today, arguably, is less on the menu and more in the technology that is driving increased efficiency and effectiveness across all parts of the food and beverage services industry.  Next-generation restaurant management and POS systems are having a profound impact on business operations, guest satisfaction, revenue growth and overall profitability.

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How to Win with Retail Analytics

Posted May 20th, 2016

Retailers that fail to take full advantage of advanced analytics and business intelligence capabilities may be missing out on countless opportunities to improve business performance in their retail operations. In fact, there is no knowing what game-changing insights (or even less-monumental, yet valuable, nuggets of information) their mountains of data may yield if only it were properly mined and analyzed. This is true for all retailers, regardless of size, number of stores or the category in which they operate.
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Using Technology to Enhance the Guest Experience

Posted April 12th, 2016

The only thing that is constant is change, noted the ancient Greek scholar Heraclitus, and that is especially true in hospitality. The frontier on guest experiences is continuously advancing and the bar on guest expectations is always rising. An in-room amenity that in the past may have been something worth writing home about — “There’s a coffee maker right in the room!” “The bathroom has a hairdryer!” — quickly recedes in the rearview mirror. Any “surprise and delight” factor is generally short-lived. Sometimes the actual amenity disappears, as is the case of the Magic Fingers Vibrating Bed, a common feature in mid-priced hotels in the 1960s. Hoteliers must continuously scramble to stay ahead of the competition. They must always be on the lookout for the next big thing to further enhance the guest experience.

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Getting the Most Value from Self-Service Business Intelligence

Posted March 31st, 2016

We’re pleased to announce the release of The 2016 Benchmark Report on Self-Service Business Intelligence. According to the new research, business users at all levels of the organization today tend to be both data-oriented and technology-savvy. They want to be able to personally generate and drill down into the details of any given data set independently, without having to involve IT resources. They want to be able to uncover underlying trends and identify opportunities within their areas of accountability that may possibly surface through data analysis. And that speaks to the value of self-service business intelligence.

In fact, 94% of top-performing companies say that self-service business intelligence has been “successful” or “very successful” in terms of enabling them to achieve the desired business results.

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Retail POS and Management Systems: 6 Buying Considerations

Posted March 18th, 2016

Upgrades to retail management and POS systems are today at a historically high level. In fact, according to research conducted for The 2015 Smart Decision Guide to Retail POS and Management Systems (currently available for complimentary download), more than one-third (34%) of retailers that have not purchased a new system within the past 3 years indicate that they plan to do so in the next 12 months.

In selecting a new system, the buying considerations are sure to depend to a large extent on a retailer’s specific size and category as well as its differing priorities.

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Omnichannel Marketing: Everywhere Your Customers Want You to Be

Posted February 19th, 2016

The 2016 Benchmark Report on Omnichannel Marketing is currently available for complimentary download. To access the report, please click here.

It seems that it was only yesterday that marketers were embracing the term multichannel marketing to describe a strategy of reaching and engaging with prospects and customers through a range of different channels. After that, the term cross-channel marketing began to grow in popularity. Now, it seems, the term omnichannel marketing is becoming the marketing lexicon du jour.
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