Posted June 20th, 2018
Starfleet Research has been leveraging the rapid growth of two hospitality IT industry publications Hotel Technology News and Restaurant Technology News, published by parent company Starfleet Media, to our advantage with a slew of research activities. These activities range from conducting custom research surveys for co-branded eBooks and Smart Decision Guides as well as for proprietary research projects for our client partners through the opt-in subscriber lists. The publications are also proving to be effective in providing an additional channel, beyond the existing promotion and syndication network, for distribution of Starfleet Research content assets to target audiences, including IT decision makers, who benefit from the research-based guidance and recommendations.
The publications are gaining traction (with hundreds of new subscribers each month) and visibility (e.g., Hotel Technology News now ranks as the number one Google keyword search result for “hotel technology”). The publications are also staffing up (congrats to Debbie Carson, who takes the reins as associate editor!) and will soon be launching its “weekly dispatch” newsletters.