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Hot Off the Press: A New Collection of Co-Branded eBooks

Posted August 17th, 2018

We’re pleased to announce that more than a dozen new co-branded eBook titles have recently (or will soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts, on topics that range from artificial intelligence to business intelligence in the context of the hotel guest experience. We are proud to lead the pack of market research firms in the production of commissioned eBooks for this dynamic and rapidly-evolving industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators, given the popularity of our annual Smart Decision Guides series on hotel-related topics. Our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. We would like to think that the quality of our content also has something to do with our success.

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Understanding the Unique Benefits of a “True Cloud” Hotel Property Management System

Posted February 27th, 2018

When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): “May you live in interesting times.” Competition in many lodging markets is more intense than ever. Guest expectations, particularly with respect to anytime, anywhere mobile engagement and information access, are through the roof. Hoteliers face a variety of other challenges, too, from rising labor costs and onerous OTA commissions to competitive threats from disruptive business innovation, home-sharing models being an obvious example. In short, the world is changing fast and hoteliers cannot afford to sit back and relax.

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New Starfleet Research Connects the Dots on the Strategies and Technologies Utilized by Top-Performing Hotels

Posted February 2nd, 2018

As the technological hub of a hotel, the PMS contains an abundance of valuable data about guests and their booking behavior. In this joint eBook, Starfleet Research, Sabre Hospitality Solutions and IDeaS Revenue Solutions take a look at those key strategies utilized by top performing hotels to harness this insightful data to maximize revenue performance.
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Starfleet Research Unveils a Fresh Look for Core Content Assets

Posted January 4th, 2018

We’re pleased to start the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. Feedback on the new design treatment for our Smart Decision Guides, in particular, has been overwhelmingly positive. It will be utilized starting next month with the release of The 2018 Smart Decision Guide to Hospitality Revenue Management. We’ve also raised the bar on our co-branded eBooks, including several new hospitality-related titles publishing this month, with cutting-edge graphic design work that makes our high-value content all the more compelling and engaging.

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New Research Looks at Next-Generation Sales and Catering Solutions

Posted February 3rd, 2017

Industry pundits have long predicted the imminent decline of group sales for business events at hotels, resorts and conference centers. They believed that technology innovation would have a transformative effect on regional and global meetings. They reasoned that next-generation video conferencing, in particular, would dramatically reduce the need, and the desire, for companies to host and facilitate in-person industry conferences, corporate gatherings and other events.
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New Research Titles in the Hospitality Sector

Posted January 6th, 2017

We’re pleased to announce the expansion of our series of Smart Decision Guides for decision makers in the hospitality sector with the upcoming release of a new title, on best practices in hotel guest experience management. Our existing library of Smart Decision Guides for the hospitality sector focuses on such topics as hotel property management systems, hospitality revenue management and restaurant management and POS systems. These popular titles are revised and updated on an annual basis. The 2017 Smart Decision Guide to Hotel Guest Experience Management will publish next month, with underwriting support from the following industry leaders: Agilysys, ALICE, Amadeus, Infor and Sabre Hospitality.

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