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Hot Off the Press: A New Collection of Co-Branded eBooks

Posted August 17th, 2018

We’re pleased to announce that more than a dozen new co-branded eBook titles have recently (or will soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts, on topics that range from artificial intelligence to business intelligence in the context of the hotel guest experience. We are proud to lead the pack of market research firms in the production of commissioned eBooks for this dynamic and rapidly-evolving industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators, given the popularity of our annual Smart Decision Guides series on hotel-related topics. Our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. We would like to think that the quality of our content also has something to do with our success.

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Starfleet Research Extends Its Reach with Industry Publications

Posted June 20th, 2018

Starfleet Research has been leveraging the rapid growth of two hospitality IT industry publications Hotel Technology News and Restaurant Technology News, published by parent company Starfleet Media, to our advantage with a slew of research activities. These activities range from conducting custom research surveys for co-branded eBooks and Smart Decision Guides as well as for proprietary research projects for our client partners through the opt-in subscriber lists. The publications are also proving to be effective in providing an additional channel, beyond the existing promotion and syndication network, for distribution of Starfleet Research content assets to target audiences, including IT decision makers, who benefit from the research-based guidance and recommendations.

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Understanding the Unique Benefits of a “True Cloud” Hotel Property Management System

Posted February 27th, 2018

When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): “May you live in interesting times.” Competition in many lodging markets is more intense than ever. Guest expectations, particularly with respect to anytime, anywhere mobile engagement and information access, are through the roof. Hoteliers face a variety of other challenges, too, from rising labor costs and onerous OTA commissions to competitive threats from disruptive business innovation, home-sharing models being an obvious example. In short, the world is changing fast and hoteliers cannot afford to sit back and relax.

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New Starfleet Research Connects the Dots on the Strategies and Technologies Utilized by Top-Performing Hotels

Posted February 2nd, 2018

As the technological hub of a hotel, the PMS contains an abundance of valuable data about guests and their booking behavior. In this joint eBook, Starfleet Research, Sabre Hospitality Solutions and IDeaS Revenue Solutions take a look at those key strategies utilized by top performing hotels to harness this insightful data to maximize revenue performance.
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Spotlight on Restaurant Operators: Challenges and Opportunities

Posted November 14th, 2017

The latest industry research paints a lackluster picture of restaurant sales growth and revenue performance. According to the National Restaurant Association, restaurant sales in the United States are expected to have increased (after adjusting for inflation) by only 1.7 percent this year. This is well below historical standards. Many restaurant operators are grappling with rising overhead costs — due, in part, to higher real estate prices and increased labor costs stemming from recent wage legislation. At the same time, the average number of visits people are making to restaurants, particularly casual dining and fast food establishments, has fallen by more than 10 percent.

All of which suggests that the industry will remain ever-so competitive. It’s no wonder, then, that so many operators are turning their attention to new business initiatives, many of them technology-enabled, aimed at improving financial performance.

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Spotlight on Hoteliers: Challenges and Opportunities

Posted October 17th, 2017

These are heady times for hoteliers, many of whom have plenty of reason to celebrate. The latest industry reports paint a rosy picture of overall hotel performance as properties in many parts of the world achieve record-breaking occupancy and revenues. In the United States, for instance, hotel revenues reached almost $200 billion in 2016. That is an increase of nearly $10 billion over 2015, according to estimates, with net profits in the range of $76 billion, an average 2 percent increase in RevPAR.

Not to put a damper on the celebration, but hoteliers should recognize that the current growth wave may not continue for long. In fact, the party may already be fizzling. Net profits for U.S. hotels rose only 4 percent last year, the lowest rate since 2009. Negative RevPAR growth is not beyond the realm of possibility. Hoteliers should be prepared for this eventuality.

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Starfleet Research Kicks Off New Hospitality Technology Webinar Series

Posted June 16th, 2017

Starfleet Research will share some of its recent research findings and analyst insights on hospitality technology-related topics in several upcoming webinars. The series begins July 27 with a webinar, sponsored by Agilysys, a leading provider of hospitality software and solutions for hotels, resorts and restaurants, entitled “Hotel Guest Experience Management: Everything You Need to Know.”

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Spotlight on Service Optimization

Posted April 14th, 2017

Slow response to service requests is a leading cause of guest dissatisfaction at hotels and resorts, according to our latest research in the hospitality sector. Therefore, when it comes to guest experience management, it is essential that hotels implement a next-generation service optimization, or guest request management, solution for indexing, dispatching and tracking guest requests and ensuring that incidents are addressed efficiently and effectively across all departments.

Only with the right technology infrastructure can hotels achieve a high level of performance with respect to guest experience management. Solution providers like ALICE and Amadeus (HotSOS), which helped underwrite the new research, offer highly innovative and effective solutions in this area. Yet technology by itself will invariably fail to deliver optimal outcomes.

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New Research Looks at Next-Generation Sales and Catering Solutions

Posted February 3rd, 2017

Industry pundits have long predicted the imminent decline of group sales for business events at hotels, resorts and conference centers. They believed that technology innovation would have a transformative effect on regional and global meetings. They reasoned that next-generation video conferencing, in particular, would dramatically reduce the need, and the desire, for companies to host and facilitate in-person industry conferences, corporate gatherings and other events.
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New Research Titles in the Hospitality Sector

Posted January 6th, 2017

We’re pleased to announce the expansion of our series of Smart Decision Guides for decision makers in the hospitality sector with the upcoming release of a new title, on best practices in hotel guest experience management. Our existing library of Smart Decision Guides for the hospitality sector focuses on such topics as hotel property management systems, hospitality revenue management and restaurant management and POS systems. These popular titles are revised and updated on an annual basis. The 2017 Smart Decision Guide to Hotel Guest Experience Management will publish next month, with underwriting support from the following industry leaders: Agilysys, ALICE, Amadeus, Infor and Sabre Hospitality.

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