Contact About Us
Blog

Rainmaker Releases Commissioned Study from Starfleet Research on Business Intelligence

Posted November 9th, 2018

Rainmaker today announced the availability of a commissioned research study from Starfleet Research on the value of business intelligence in the hospitality industry: “Today, rather than spend inordinate amounts of time grappling with endless formatting, data importing and exporting, version control issues, and poor visualizations, hotel operators can utilize powerful, flexible and intuitive tools designed specifically for their industry and even their specific roles and areas of accountability. The tools allow them to focus their attention on getting the answers and insights they need to maximize operational and financial performance as well as improve the quality of the guest experience. The best of these tools deliver real-time insights that enable hotel operators to make the best decisions quickly and accurately. Data discovery tools help answer new questions as they arise, allowing for a more proactive approach to decision making.”

Continue reading

Oracle Previews Commissioned Study from Starfleet Research on Artificial Intelligence

Posted October 8th, 2018

Oracle today shared some of the research findings from a new Starfleet Research study: “So many people are clamoring about AI – or artificial intelligence – but do you really have a firm grasp on how hoteliers are using it to enhance the guest experience? Odds are, probably not, which is exactly why we commissioned Starfleet Research to conduct a major study exploring AI’s usage and benefits in the hotel business. Rather than discuss nebulous, theoretical aspects of AI, the report (which is not yet published) – “How Artificial Intelligence Enhances the Guest Experience” – provides empirical evidence to help place AI’s current use in context, quantify real benefits and gauge hoteliers’ interest and commitment in the technology’s development.”

 

Continue reading

Hot Off the Press: A New Collection of Co-Branded eBooks

Posted August 17th, 2018

We’re pleased to announce that more than a dozen new co-branded eBook titles have recently (or will soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts, on topics that range from artificial intelligence to business intelligence in the context of the hotel guest experience. We are proud to lead the pack of market research firms in the production of commissioned eBooks for this dynamic and rapidly-evolving industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators, given the popularity of our annual Smart Decision Guides series on hotel-related topics. Our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. We would like to think that the quality of our content also has something to do with our success.

Continue reading

Starfleet Research Extends Its Reach with Industry Publications

Posted June 20th, 2018

Starfleet Research has been leveraging the rapid growth of two hospitality IT industry publications Hotel Technology News and Restaurant Technology News, published by parent company Starfleet Media, to our advantage with a slew of research activities. These activities range from conducting custom research surveys for co-branded eBooks and Smart Decision Guides as well as for proprietary research projects for our client partners through the opt-in subscriber lists. The publications are also proving to be effective in providing an additional channel, beyond the existing promotion and syndication network, for distribution of Starfleet Research content assets to target audiences, including IT decision makers, who benefit from the research-based guidance and recommendations.

Continue reading

Understanding the Unique Benefits of a “True Cloud” Hotel Property Management System

Posted February 27th, 2018

When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): “May you live in interesting times.” Competition in many lodging markets is more intense than ever. Guest expectations, particularly with respect to anytime, anywhere mobile engagement and information access, are through the roof. Hoteliers face a variety of other challenges, too, from rising labor costs and onerous OTA commissions to competitive threats from disruptive business innovation, home-sharing models being an obvious example. In short, the world is changing fast and hoteliers cannot afford to sit back and relax.

Continue reading

New Starfleet Research Connects the Dots on the Strategies and Technologies Utilized by Top-Performing Hotels

Posted February 2nd, 2018

As the technological hub of a hotel, the PMS contains an abundance of valuable data about guests and their booking behavior. In this joint eBook, Starfleet Research, Sabre Hospitality Solutions and IDeaS Revenue Solutions take a look at those key strategies utilized by top performing hotels to harness this insightful data to maximize revenue performance.
Continue reading

Spotlight on Restaurant Operators: Challenges and Opportunities

Posted November 14th, 2017

The latest industry research paints a lackluster picture of restaurant sales growth and revenue performance. According to the National Restaurant Association, restaurant sales in the United States are expected to have increased (after adjusting for inflation) by only 1.7 percent this year. This is well below historical standards. Many restaurant operators are grappling with rising overhead costs — due, in part, to higher real estate prices and increased labor costs stemming from recent wage legislation. At the same time, the average number of visits people are making to restaurants, particularly casual dining and fast food establishments, has fallen by more than 10 percent.

All of which suggests that the industry will remain ever-so competitive. It’s no wonder, then, that so many operators are turning their attention to new business initiatives, many of them technology-enabled, aimed at improving financial performance.

Continue reading

Spotlight on Hoteliers: Challenges and Opportunities

Posted October 17th, 2017

These are heady times for hoteliers, many of whom have plenty of reason to celebrate. The latest industry reports paint a rosy picture of overall hotel performance as properties in many parts of the world achieve record-breaking occupancy and revenues. In the United States, for instance, hotel revenues reached almost $200 billion in 2016. That is an increase of nearly $10 billion over 2015, according to estimates, with net profits in the range of $76 billion, an average 2 percent increase in RevPAR.

Not to put a damper on the celebration, but hoteliers should recognize that the current growth wave may not continue for long. In fact, the party may already be fizzling. Net profits for U.S. hotels rose only 4 percent last year, the lowest rate since 2009. Negative RevPAR growth is not beyond the realm of possibility. Hoteliers should be prepared for this eventuality.

Continue reading

Starfleet Research Kicks Off New Hospitality Technology Webinar Series

Posted June 16th, 2017

Starfleet Research will share some of its recent research findings and analyst insights on hospitality technology-related topics in several upcoming webinars. The series begins July 27 with a webinar, sponsored by Agilysys, a leading provider of hospitality software and solutions for hotels, resorts and restaurants, entitled “Hotel Guest Experience Management: Everything You Need to Know.”

Continue reading

Spotlight on Service Optimization

Posted April 14th, 2017

Slow response to service requests is a leading cause of guest dissatisfaction at hotels and resorts, according to our latest research in the hospitality sector. Therefore, when it comes to guest experience management, it is essential that hotels implement a next-generation service optimization, or guest request management, solution for indexing, dispatching and tracking guest requests and ensuring that incidents are addressed efficiently and effectively across all departments.

Only with the right technology infrastructure can hotels achieve a high level of performance with respect to guest experience management. Solution providers like ALICE and Amadeus (HotSOS), which helped underwrite the new research, offer highly innovative and effective solutions in this area. Yet technology by itself will invariably fail to deliver optimal outcomes.

Continue reading