Oracle Previews Commissioned Study from Starfleet Research on Artificial Intelligence
Posted October 8th, 2018
Oracle today shared some of the research findings from a new Starfleet Research study: “So many people are clamoring about AI – or artificial intelligence – but do you really have a firm grasp on how hoteliers are using it to enhance the guest experience? Odds are, probably not, which is exactly why we commissioned Starfleet Research to conduct a major study exploring AI’s usage and benefits in the hotel business. Rather than discuss nebulous, theoretical aspects of AI, the report (which is not yet published) – “How Artificial Intelligence Enhances the Guest Experience” – provides empirical evidence to help place AI’s current use in context, quantify real benefits and gauge hoteliers’ interest and commitment in the technology’s development.”
Starfleet Research Extends Its Reach with Industry Publications
Posted June 20th, 2018
Starfleet Research has been leveraging the rapid growth of two hospitality IT industry publications Hotel Technology News and Restaurant Technology News, published by parent company Starfleet Media, to our advantage with a slew of research activities. These activities range from conducting custom research surveys for co-branded eBooks and Smart Decision Guides as well as for proprietary research projects for our client partners through the opt-in subscriber lists. The publications are also proving to be effective in providing an additional channel, beyond the existing promotion and syndication network, for distribution of Starfleet Research content assets to target audiences, including IT decision makers, who benefit from the research-based guidance and recommendations.
Almost 25% of Restaurants Plan to Their Upgrade Core Technologies This Year
Posted January 12th, 2018
According to our latest industry research, nearly one-quarter (24%) of restaurant owners and operators who have not upgraded their core restaurant management and POS system within the past 3 years plan to do so in the next 12 months. The research is based on a survey of 179 restaurant executives. This new research speaks to the fact that restaurant owners and operators today are looking to create greater efficiencies for their back-of-house operations. They also need to find new, creative ways to bolster guest satisfaction.
New Starfleet Media eZines to Showcase Starfleet Research Publications
Posted August 31st, 2017
Starfleet Media has announced the “soft launch” of industry-specific resources in two of our primary IT market research coverage areas: namely, hotels and restaurants. Aptly titled Hotel Technology News and Restaurant Technology News, these new resources will serve as premier sources of information and insights related to technology innovation at the world’s leading hotels and restaurants, respectively, and will highlight Starfleet Research’s related research findings.
In the Spotlight: Application Performance Management
Posted November 15th, 2016
We’re excited to announce the launch of a new study on a hot topic in the world of database management, software development and network performance management: Application Performance Management. The goal is to gain a deep understanding of how companies today are utilizing application performance monitoring tools to identify database problems and resource bottlenecks as well as to pinpoint defective or inefficient code. In most cases, the goal is to speed the development of new applications as well as optimize the performance of existing applications.
The survey that serves as the basis for the study can be found here.
Using Technology to Enhance the Guest Experience
Posted April 12th, 2016
The only thing that is constant is change, noted the ancient Greek scholar Heraclitus, and that is especially true in hospitality. The frontier on guest experiences is continuously advancing and the bar on guest expectations is always rising. An in-room amenity that in the past may have been something worth writing home about — “There’s a coffee maker right in the room!” “The bathroom has a hairdryer!” — quickly recedes in the rearview mirror. Any “surprise and delight” factor is generally short-lived. Sometimes the actual amenity disappears, as is the case of the Magic Fingers Vibrating Bed, a common feature in mid-priced hotels in the 1960s. Hoteliers must continuously scramble to stay ahead of the competition. They must always be on the lookout for the next big thing to further enhance the guest experience.
Starfleet Research: Soft Launch
Posted November 15th, 2015
Starfleet Media is delighted to announce the soft launch of this new website for Starfleet Research, which is our IT market research arm. The website, which is still in development and officially launches in Q1 2016, is designed to showcase the latest Smart Decision Guides and co-branded eBooks as well as content assets in two new categories: Benchmark Reports (best practices market research, to help decision makers understand how top-performing companies are achieving their desired business objectives with specific technology-enabled business initiatives) and Actionable Insights Reports (which bring together the best in third-party thought leadership).