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Hot Off the Press: A New Collection of Co-Branded eBooks

Posted August 17th, 2018

We’re pleased to announce that more than a dozen new co-branded eBook titles have recently (or will soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts, on topics that range from artificial intelligence to business intelligence in the context of the hotel guest experience. We are proud to lead the pack of market research firms in the production of commissioned eBooks for this dynamic and rapidly-evolving industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators, given the popularity of our annual Smart Decision Guides series on hotel-related topics. Our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. We would like to think that the quality of our content also has something to do with our success.

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Starfleet Research Extends Its Reach with Industry Publications

Posted June 20th, 2018

Starfleet Research has been leveraging the rapid growth of two hospitality IT industry publications Hotel Technology News and Restaurant Technology News, published by parent company Starfleet Media, to our advantage with a slew of research activities. These activities range from conducting custom research surveys for co-branded eBooks and Smart Decision Guides as well as for proprietary research projects for our client partners through the opt-in subscriber lists. The publications are also proving to be effective in providing an additional channel, beyond the existing promotion and syndication network, for distribution of Starfleet Research content assets to target audiences, including IT decision makers, who benefit from the research-based guidance and recommendations.

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Webinar: How to Win Big with Hotel Revenue Management

Posted May 27th, 2018

Starfleet Research is pleased to announce its participation in a new webinar (click here to register) hosted by Duetto, a leading provider of hospitality revenue strategy solutions, that will take place June 13. In this webinar, Jeff Zabin, research director at Starfleet Research, will share the latest benchmark research on best practices in revenue management, based on the experiences of hundreds of hoteliers, as well as his own observations on how top-performing hotels are achieving success. Joining Jeff will be Eric Stoessel, Vice President of Marketing at Duetto, who will share his perspective and insights as well as some case studies on leading hotel brands.

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Accessing the Health of Medical Practice Management Solutions

Posted April 16th, 2018

Choosing the right medical practice management solution is a critical undertaking, and the focus of a new Smart Decision Guide scheduled to publish in Q3. After all, its functionality and usability are sure to have a direct correlation with the practice’s overall productivity and long-term financial success.  PM technology capabilities have evolved dramatically in recent years, partly in response to the passage of federal healthcare laws. Software that can organize medical records and patient information and speed the completion of common tasks like scheduling new appointments and processing billing and insurance claims was once seen as cutting-edge. Today these capabilities are considered to be table stakes.

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Starfleet Research Partners on Upcoming Trade Shows on Hotel and Restaurant Technologies

Posted March 22nd, 2018

Hotel Technology News, a Starfleet Media publication and distribution channel for Starfleet Research’s latest hotel-related research, is serving as media partner for Hotel & Spa Tech Live, which takes place in London, September 25-26.  Hotel & Spa Tech Live is the UK’s leading event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. Restaurant Technology Newsanother Starfleet Media property, is serving as media partner for Restaurant & Bar Tech Live, which is Europe’s largest exhibition dedicated to the emerging technology and services that are forming the future of restaurants and bars. The show, which also takes place in London on the same dates provides a view into the dining of tomorrow and will offer restaurant and bar owners the opportunity to find the latest products, services, systems, and advancements from across the globe. Continue reading

Understanding the Unique Benefits of a “True Cloud” Hotel Property Management System

Posted February 27th, 2018

When it comes to hotel operations, no times are more interesting than these, to borrow that oft-quoted Chinese curse (or blessing, depending on your perspective): “May you live in interesting times.” Competition in many lodging markets is more intense than ever. Guest expectations, particularly with respect to anytime, anywhere mobile engagement and information access, are through the roof. Hoteliers face a variety of other challenges, too, from rising labor costs and onerous OTA commissions to competitive threats from disruptive business innovation, home-sharing models being an obvious example. In short, the world is changing fast and hoteliers cannot afford to sit back and relax.

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New Starfleet Research Connects the Dots on the Strategies and Technologies Utilized by Top-Performing Hotels

Posted February 2nd, 2018

As the technological hub of a hotel, the PMS contains an abundance of valuable data about guests and their booking behavior. In this joint eBook, Starfleet Research, Sabre Hospitality Solutions and IDeaS Revenue Solutions take a look at those key strategies utilized by top performing hotels to harness this insightful data to maximize revenue performance.
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Almost 25% of Restaurants Plan to Their Upgrade Core Technologies This Year

Posted January 12th, 2018

According to our latest industry research, nearly one-quarter (24%) of restaurant owners and operators who have not upgraded their core restaurant management and POS system within the past 3 years plan to do so in the next 12 months. The research is based on a survey of 179 restaurant executives. This new research speaks to the fact that restaurant owners and operators today are looking to create greater efficiencies for their back-of-house operations. They also need to find new, creative ways to bolster guest satisfaction.
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Starfleet Research Unveils a Fresh Look for Core Content Assets

Posted January 4th, 2018

We’re pleased to start the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. Feedback on the new design treatment for our Smart Decision Guides, in particular, has been overwhelmingly positive. It will be utilized starting next month with the release of The 2018 Smart Decision Guide to Hospitality Revenue Management. We’ve also raised the bar on our co-branded eBooks, including several new hospitality-related titles publishing this month, with cutting-edge graphic design work that makes our high-value content all the more compelling and engaging.

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Starfleet Research Celebrates the Season with Complimentary Gift Cards

Posted December 18th, 2017

This year, Starfleet Research released more than a dozen Smart Decision Guides and co-branded eBooks focused on hotel technologies. We’re also in the midst of launching Hotel Technology News. Because no hotel technology is older than clocks, we’re celebrating the holiday season this year by giving away $20 gift cards, good toward the purchase of any of the hundreds of exquisite clocks in the catalog. Clocks range in price from $40 to more than $10,000. A total of five hundred (500) gift cards are being made available on a first-come-first-serve basis. As an added bonus, everyone who redeems a gift card before December 31 will be automatically entered into a sweepstakes drawing for an Astrolabium (list price: $3,297), a museum-quality astronomical table clock.

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