We help IT decision makers connect the dots.
Independent IT market research & strategic advisory
Independent research.
Better technology decisions.
Starfleet Research helps industry practitioners and technology leaders understand what works, what distinguishes stronger performers and how to make better-informed technology decisions.
Our best-practices benchmarking and custom research connect technology decisions with business results across hotels, restaurants, retail, healthcare and enterprise markets.
Hotel revenue management
Integrating historical bookings, reservations, transactions, competitive insights, and other relevant data
Hoteliers rating this success factor “important” or “very important.”
Source: Starfleet Research, Smart Decision Guide to Hospitality Revenue Management, “Must-Ask Questions.”
Hotels
Restaurants
Retail
HealthcareA few of the 100+ leading technology solution providers that have supported our published research over the past 14+ years.
- Oracle
- Square
- Palo Alto Networks
- GE Healthcare
- Infor
- Epicor
- SolarWinds
- PAR
Industry expertise, demonstrated
Deep knowledge of the markets we study.
Technology creates value in the context of an industry’s people, workflows and priorities. Our published research and confidential engagements bring that operating context to the decisions that matter.
Hotels
Property management, revenue optimization, guest engagement and operations. We examine how connected systems, staff capabilities and management practices support better hotel performance.
Restaurants
POS, ordering, payments, food costs, workforce and operating intelligence. Our research explores how restaurants improve profitability, service and execution across formats and locations.
Retail
Store technology, unified commerce, inventory, customer engagement and cybersecurity. We study the systems and practices that help retailers connect channels, serve customers and manage risk.
Healthcare
Practice management, revenue cycle, administrative workflows and connected-device security. Our work addresses the technology decisions shaping operational, financial and patient-service performance.
Enterprise & Cross-Industry Research
Our Benchmark Reports and custom studies also examine enterprise software, cybersecurity, analytics and technology management across sectors.
Best-practices benchmarking
What are stronger performers doing differently?
That question sits at the heart of our research. Where a study supports performance comparisons, we identify stronger performers using business outcomes relevant to the initiative, then examine how their practices differ from those of comparable peers.
The analysis looks beyond software features to the people, processes, data and measurement disciplines surrounding the technology. Findings become practical benchmarks, evaluation criteria and recommendations for improving performance.
See how we benchmark best practices- Technology
- Capabilities, architecture, integration and effective adoption.
- Processes
- Workflows, execution and day-to-day operating practices.
- People & Organization
- Skills, staffing, ownership, training and governance.
- Data & Intelligence
- Visibility, analytics and informed decision-making.
- Metrics & Measurement
- Relevant KPIs, peer comparisons and improvement disciplines.
- Business Outcomes
- Revenue, profitability, productivity, experience and risk.
Custom research & strategic analysis
Focused research for complex technology questions.
Our custom studies investigate technology requirements, operating practices, buyer priorities and market developments across the industries we cover.
Ongoing practitioner research, industry relationships and solution-provider briefings give our analysts a front-row view of technology innovation. We connect what organizations need with how platforms are evolving, helping clients evaluate opportunities, test assumptions and set priorities.
Industry and operating perspectives
Technology buying guidance, requirements definition, solution evaluation, peer benchmarking and modernization priorities.
Technology and market perspectives
Buyer requirements, competitive analysis, platform capabilities, adoption patterns and emerging technology priorities.
Research built for action. Deliverables can include comprehensive reports, comparative assessments, recommendations and executive presentations delivered in person or remotely. We do not disclose confidential client names or findings.
Published research & decision guidance
Research people can put to work.
Smart Decision Guides™
Industry-specific resources that combine research findings with buying considerations, evaluation criteria, must-ask questions and implementation guidance.
Explore published Smart Decision GuidesBenchmark Reports & Research-Based eBooks
Comparative studies and focused analysis of technology initiatives, operating practices and business priorities, drawing on research suited to each question.
Explore published research & analysisStudies may be initiated independently, supported by disclosed underwriters or commissioned for a specific purpose. Starfleet Research maintains editorial control of its published research. Learn about our research standards.
Explore the evidence behind better decisions.
Read our findings, understand the methodology and follow the technology questions we are investigating. Starfleet Research is the IT market research division of Starfleet Media.