We help IT decision makers connect the dots.
Benchmarking What Top Performers Do Differently
Starfleet Research conducts survey-driven market research into how organizations use technology, data, business processes and organizational resources to improve performance. We compare practices across the market, identify the approaches associated with stronger outcomes and translate those differences into practical benchmarks and evidence-based guidance.
We examine not only which technologies organizations deploy, but how technology, process, people, measurement and execution work together to influence business performance.
Primary survey research, secondary market analysis and industry expertise provide the foundation for findings designed to be useful to practitioners, technology leaders and other decision-makers.
What the Data Is Telling Us
The most useful findings do more than describe adoption. They reveal performance gaps, expose operational weaknesses and show where better technology, integration, measurement and decision-making are associated with stronger outcomes.
of hoteliers adopting integrated, cloud-based platforms reported measurable improvements in staff efficiency
Integration is increasingly a performance issue rather than simply an IT architecture decision.
of hoteliers have real-time visibility into key performance metrics such as RevPAR or occupancy
The visibility gap helps explain why leading properties are moving toward unified data and real-time operational intelligence.
of restaurant operators reported revenue loss from critical system failures
Technology reliability directly affects revenue, labor efficiency and the guest experience during the moments that matter most.
rate predictive insights using factors such as weather, local events and neighborhood traffic as very or extremely valuable
Operators increasingly want technology that helps them anticipate demand rather than simply explain what already happened.
of retailers say they fall short of complete visibility into IoT devices across stores, warehouses and distribution centers
Incomplete device visibility creates a foundational security and governance problem in increasingly connected retail environments.
identify financial loss, customer data theft and operational disruption among their top concerns related to IoT attacks
The research underscores why security strategy must be tied to measurable business risk, not treated as a purely technical concern.
Deep Industry Context. Comparable Performance Benchmarks.
Technology priorities, operating models and definitions of success vary significantly by industry. Our research combines vertical expertise with cross-industry analysis to understand how technologies are being applied to the business outcomes that matter most.
Hotels
Research into the technologies and operating practices reshaping hotel performance, guest experience, revenue generation and property operations.
Restaurants
Research into restaurant technology adoption and the practices that improve operating efficiency, guest experience and financial performance.
Retail
Research into how retailers use technology to improve customer experience, store operations, digital commerce, workforce productivity and inventory visibility.
Healthcare
Research into the technologies, processes and operating models transforming healthcare organizations and medical practices.
Enterprise & Cross-Industry
Research into technology initiatives that span industries and organizational functions.
We Don’t Just Measure Technology Adoption. We Benchmark What Drives Performance.
Our research examines technology-enabled initiatives in the broader context of business performance. We compare not only systems and capabilities, but also processes, organizational practices, data intelligence, measurement disciplines and outcomes to understand what higher-performing organizations are doing differently.
Systems, architecture, capabilities, integrations, automation and technology maturity.
Workflows, operating procedures, decision structures and management practices.
Roles, skills, training, governance, responsibilities and resource allocation.
Integration, visibility, analytics, predictive capabilities and access to actionable insight.
KPIs, targets, measurement frequency, benchmarks, performance visibility and continuous improvement.
Revenue, profitability, productivity, reliability, customer experience, risk reduction and other success measures.
Technology and Business Priorities Across Industries
Industry context is central to our work, but many technology challenges extend across sectors. Our research also examines recurring themes that influence performance throughout the enterprise.
Evidence First
Research Spotlights examine individual findings, emerging trends and performance differences revealed through Starfleet Research studies and related market analysis.
Hospitality Revenue Management
How AI-powered revenue management, predictive analytics and more sophisticated operating practices are changing hotel financial performance.
Read the Analysis →IoT Security in the Hotel Industry
Why visibility, automated risk analysis, Zero Trust principles and continuous monitoring are becoming central to securing connected hotel environments.
Read the Analysis →Application Performance Management
What benchmark research reveals about uptime, problem diagnosis, application delivery and the performance impact of next-generation APM capabilities.
Read the Analysis →A Cross-Section of Recent Work
Transparency About How the Work Is Produced
Starfleet Research produces independent, sponsored and custom research. The research format and funding model may vary by project, but the underlying value of the work depends on clearly defined questions, relevant market data and disciplined analysis.
Independent Market Intelligence for Technology Decision-Makers
Starfleet Research is the IT market research division of Starfleet Media. For more than a decade, our research has examined how organizations use technology to address business challenges, improve operational performance and create stronger customer experiences.
Our work combines primary survey research, secondary market analysis, industry expertise and performance benchmarking. Starfleet Research studies have involved thousands of business and technology practitioners, and our published research is read by executives and other decision-makers around the world.
Follow the Evidence
Explore research findings, benchmarking studies and analysis across the industries and technology markets we cover.