About Us

Starfleet Research benchmarks best practices in technology-enabled business initiatives in selected niche markets, including hospitality, retail and healthcare IT, as well as cross-industry initiatives like business intelligence, application performance management and digital asset management.

Tens of thousands of senior executives and other business practitioners read our premium content assets, which include Smart Decision Guides™, benchmark reports and co-branded eBooks. These content assets are readily found on a just-in-time basis through keyword searches. They are also distributed and promoted via our own industry-leading publications (Hotel Technology News and Restaurant Technology News), our extensive content partner and syndication network, our community of leading technology solution providers, and multiple other channels to provide access on a just-in-case basis. We also conduct fact-based research on behalf of our client partners.

Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets. Clients include some of the world’s largest and most preeminent technology solution providers, including eight of the ten largest companies serving the hospitality sector. Starfleet Media is headquartered in Chicago, Illinois.