What We Do
How your peers choose and use technology
We survey practitioners with firsthand experience in hotels, restaurants, retail, and healthcare. By comparing similar organizations, we look for technology choices and operating practices associated with stronger results. Use the findings to set requirements, evaluate options, and decide what to measure after rollout.
Our publication agenda
Compare options and benchmark your operations
We set the titles and publication dates for our Smart Decision Guides™ and Benchmark Reports in advance. Each format answers a different question.
When you’re choosing technology
Smart Decision Guides™
Use the guides to define what a system needs to do for your organization, compare options against the same criteria, and ask better questions in demos and reference calls. They also help you plan for implementation.
Explore published researchWhen you’re comparing performance
Benchmark Reports
See how comparable organizations operate, which measures they track, and which practices are associated with stronger results. Use the findings to spot gaps in your own operations and decide what to test first.
See upcoming Benchmark ReportsFocused research studies
Examine the challenges behind performance
We publish co-branded eBooks for practitioners. We also conduct confidential studies for operating organizations and technology solution providers, with findings delivered privately to the organization that commissioned the work.
Published for practitioners
Co-branded research eBooks
Explore a focused challenge, such as reducing checkout friction or sharing data across hotel departments. Each eBook connects the findings to everyday operating practices and technology decisions.
Browse Research & AnalysisPrivate to the commissioning organization
Confidential custom research
A confidential study can benchmark a defined peer group, assess technology requirements, or examine what is holding back adoption. Depending on the question, we may deliver a private report, comparative benchmarks, recommendations, or an executive briefing.
Explore Custom Research & Strategy ConsultingStarfleet Research retains editorial control of its published research. Read about our research approach.
Find the evidence you need
Browse the research for your industry. If you’re working through a question we haven’t covered, tell us what you’re trying to decide.