Research & Analysis

Research & Analysis

Follow the Findings, Not Just the Headlines

Explore Starfleet Research findings, benchmarking studies and analysis across the industries and technology markets we cover. Our work focuses on the evidence behind technology adoption, operating practices, performance differences and the decisions that shape business outcomes.

Research is more useful when it starts with a question and ends with an insight.

This page is organized around findings, industries and research themes rather than publication dates, making it easier to understand what the evidence says and where to explore further.

Latest Research Findings

What the Data Is Telling Us

These findings illustrate the types of questions Starfleet Research examines: where performance gaps exist, how operating practices differ and which technologies and management disciplines are associated with stronger outcomes.

Hotels · Integrated Operations
82%

of hoteliers adopting integrated, cloud-based platforms reported measurable improvements in staff efficiency

Integration increasingly affects operating performance, not simply IT architecture.

Hotel Operations Technology Research
Hotels · Performance Visibility
40%

of hoteliers have real-time visibility into key performance metrics such as RevPAR or occupancy

The visibility gap helps explain the shift toward unified data and real-time operational intelligence.

Hotel Operations Technology Research
Restaurants · System Reliability
70%

of restaurant operators reported revenue loss from critical system failures

Reliability directly affects revenue capture, labor efficiency and guest experience.

At the Edge: Powering Peak Restaurant Performance
Restaurants · Predictive Intelligence
74%

rate predictive insights using factors such as weather, local events and neighborhood traffic as very or extremely valuable

Operators increasingly want technology that helps them anticipate demand rather than simply explain the past.

The Restaurant Optimization Playbook
Retail · IoT Visibility
76%

of retailers fall short of complete visibility into IoT devices across stores, warehouses and distribution centers

Incomplete device visibility creates a foundational governance and cybersecurity challenge.

Retail IoT Security Benchmark Research
Retail · Business Risk
91%

identify financial loss, customer-data theft and operational disruption among their top concerns related to IoT attacks

The finding shows why cybersecurity needs to be connected to measurable business risk.

Retail IoT Security Benchmark Research
Research Spotlights

Focused Analysis of Findings and Emerging Trends

Research Spotlights take a closer look at individual findings, market developments and performance differences, with an emphasis on what the evidence means for technology and business decision-makers.

Hotels · Revenue Management

Hospitality Revenue Management

How AI-powered revenue management, predictive analytics and real-time intelligence are changing hotel financial performance and the role of the revenue leader.

Read the Analysis →
Hotels · Cybersecurity

IoT Security in the Hotel Industry

Research and analysis on connected-device visibility, risk management, security practices and the performance measures organizations use to strengthen IoT security.

Read the Analysis →
Enterprise · Application Performance

Benchmarking Application Performance Management

What benchmark research reveals about uptime, problem diagnosis, application delivery and the organizational impact of next-generation APM capabilities.

Read the Analysis →
Research by Industry

Explore the Markets We Study

Industry context matters. Technology priorities, operating models, performance measures and definitions of success vary significantly across sectors.

01 / HOTELS
Hotels Research into technologies and operating practices that affect hotel performance, guest experience, revenue and operations.
PMS · RMS · Guest Experience · Operations · Data · AI · Security · Automation
View Selected Hotel Research →
02 / RESTAURANTS
Restaurants Research into restaurant technology adoption, operational performance, guest-facing innovation and profitability.
POS · Ordering · Payments · Labor · Food Cost · Data · AI · Infrastructure
View Selected Restaurant Research →
03 / RETAIL
Retail Research into store technology, connected environments, customer experience, workforce and operating efficiency.
IoT · Security · Data · Customer Experience · Store Operations · Workforce
View Selected Retail Research →
04 / HEALTHCARE
Healthcare Research into technology and operating practices affecting healthcare organizations and medical practices.
Practice Technology · Revenue Cycle · Connected Devices · Data · Security · Patient Experience
Explore Research Formats →
05 / CROSS-INDUSTRY
Enterprise & Cross-Industry Research into technology-enabled business initiatives that can be benchmarked across industries.
AI · Cybersecurity · ERP · BI · APM · Workforce · EAM · HCM · Technology Strategy
Explore Research Formats →
Research Themes

Recurring Questions Across Industries

Many technology challenges cut across industry boundaries. We examine these themes within their vertical context while also looking for patterns that can be compared across sectors.

Artificial Intelligence & AutomationUse cases, adoption, operating models, predictive capabilities and emerging performance impact.
Data & AnalyticsIntegration, visibility, decision intelligence and the ability to convert data into action.
Cybersecurity & RiskSecurity practices, connected environments, governance, visibility and business-risk reduction.
Customer & Guest ExperienceTechnology-enabled interactions and the practices that influence experience quality and loyalty.
Operations & ProductivitySystems and practices designed to improve efficiency, quality, resilience and resource utilization.
Workforce & OrganizationSkills, staffing, training, automation and organizational approaches to technology-enabled work.
Technology StrategyInvestment priorities, modernization, platforms, architecture and technology-adoption decisions.
Metrics & PerformanceKPIs, measurement frequency, benchmarking, targets and the disciplines used to drive continuous improvement.
Selected Research Publications

Recent Studies and Decision Guidance

Publications are one way we communicate the research. The examples below illustrate the range of industries, topics and formats represented in recent Starfleet Research work.

The Restaurant Optimization Playbook
RestaurantsOptimization & profitability
At the Edge: Powering Peak Restaurant Performance
RestaurantsResilience & infrastructure
Raising the Bar
RestaurantsBars, taprooms & service technology
2025 Smart Decision Guide to Hospitality Revenue Management
HotelsRevenue management
2025 Smart Decision Guide to Hotel Property Management Systems
HotelsProperty management systems
IoT Security: Best Practices of Top-Performing Organizations in Retail
RetailIoT security
Research Formats

Different Formats for Different Research Questions

Starfleet Research publishes and delivers research in several forms depending on the depth of the question, intended audience and decision being supported.

Benchmark StudiesQuantitative research comparing practices, capabilities and outcomes across organizations and performance tiers.
Smart Decision Guides™Research-based category guidance covering buying considerations, evaluation criteria, must-ask questions and implementation roadmaps.
Research-Based eBooksFocused survey research and analysis examining a defined technology, operational or business challenge.
Research SpotlightsConcise analysis of individual findings, performance differences and important developments in the market.
About the Research Archive Older Starfleet Research articles and studies remain part of the site archive and may continue to be useful for historical context. The redesigned Research & Analysis page emphasizes current findings and organizes research by industry and topic rather than simply by publication date.
Starfleet Research

Keep Following the Evidence

Explore how Starfleet Research benchmarks best practices, measures performance and translates market data into practical decision guidance.