Research by Industry

Deep Industry Context. Comparable Performance Benchmarks.

Technology decisions do not happen in a vacuum. The systems that matter, the operating practices that create value, and the metrics used to define success vary significantly across industries. Starfleet Research combines vertical expertise with a consistent benchmarking discipline to understand what stronger-performing organizations are doing differently.

Industry specialization makes benchmarking more meaningful.

A hotel, restaurant, retailer, healthcare organization and enterprise technology team may use similar technologies, but the workflows, risks, performance measures and business outcomes surrounding those technologies can be very different.

Hotels

Technology, Operations and the Modern Guest Journey

Our hotel research examines how technology affects operating efficiency, revenue performance, guest experience, staff productivity and decision-making across lodging organizations. The work ranges from core systems such as PMS and RMS to data integration, automation, personalization, cybersecurity and specialized operational technologies.

Property Management Systems
Revenue Management
Guest Experience
Hotel Operations
Data & Analytics
AI & Automation
Cybersecurity
Operational Technology
82%

of hoteliers adopting integrated, cloud-based platforms reported measurable improvements in staff efficiency

Integration increasingly affects organizational performance, not simply IT architecture.

Hotel Operations Technology Research
40%

of hoteliers have real-time visibility into key metrics such as RevPAR or occupancy

The visibility gap helps explain the shift toward unified platforms, real-time dashboards and predictive intelligence.

Hotel Operations Technology Research
How Top-Performing Hotels Turn Big Data Into Big Wins
Hotel Data & AnalyticsReal-time intelligence and integrated data
Smart Decision Guide to Hospitality Revenue Management
Revenue ManagementDecision support and financial performance
Smart Decision Guide to Hotel Property Management Systems
Property Management SystemsCore hotel technology and operational performance
Operating PerformanceHow systems, workflows and organizational practices affect productivity, service quality and operating efficiency.
Commercial PerformanceHow pricing, segmentation, distribution, data and technology influence RevPAR, ADR and broader revenue opportunities.
Guest & Staff ExperienceHow technology affects personalization, service delivery, staff enablement and the quality of the end-to-end guest journey.
Restaurants

Performance Under Pressure

Restaurant technology sits directly in the path of every transaction, shift, order and guest interaction. Our research examines how operators use technology to improve reliability, labor efficiency, speed of service, profitability, forecasting, customer experience and the ability to scale.

Restaurant Management & POS
Ordering & Payments
Labor & Workforce
Food Cost & Margins
Data & Forecasting
Guest Experience
Infrastructure & Reliability
AI & Automation
70%

of restaurant operators reported revenue loss from critical system failures

Technology reliability has become a direct business-performance issue during high-volume operating periods.

At the Edge: Powering Peak Restaurant Performance
74%

rate predictive insights using factors such as weather, local events and neighborhood traffic as very or extremely valuable

Operators increasingly want technology that helps them anticipate changing conditions rather than simply report what already happened.

The Restaurant Optimization Playbook
The Restaurant Optimization Playbook
Restaurant OptimizationProfitability, forecasting and operational intelligence
At the Edge: Powering Peak Restaurant Performance
Restaurant InfrastructureResilience, integration and always-on operations
Raising the Bar
Bars & TaproomsHandheld ordering and streamlined service
Profitability & OptimizationSales forecasting, margin intelligence, plate costing, labor efficiency and management by exception.
Reliability & ScaleInfrastructure resilience, integration, uptime and technology architectures that support multi-unit growth.
Guest & Service InnovationOrdering, payments, loyalty, handheld technologies and digital experiences that affect speed, convenience and satisfaction.
Retail

Connected Stores, Connected Risk and Connected Customers

Our retail research examines the technologies transforming stores, supply chains and customer interactions, along with the operational and cybersecurity challenges created by increasingly connected environments.

IoT & Connected Devices
Cybersecurity
Store Operations
Customer Experience
Inventory Visibility
Data & Analytics
Workforce Technology
Digital Commerce
76%

of retailers say they fall short of complete visibility into IoT devices across stores, warehouses and distribution centers

Visibility is a foundational requirement for managing risk across connected retail environments.

Retail IoT Security Benchmark Research
91%

identify financial loss, customer-data theft and operational disruption among their top concerns related to IoT attacks

Cybersecurity performance needs to be connected to business risk and operational continuity.

Retail IoT Security Benchmark Research
IoT Security: Best Practices of Top-Performing Organizations in Retail
Retail IoT SecurityDevice visibility, risk management and connected-store best practices
Connected OperationsHow sensors, devices and real-time data affect inventory, store operations, customer service and efficiency.
Security & GovernanceDevice visibility, Zero Trust, monitoring, policy enforcement and the metrics used to track security performance.
Customer & Workforce ExperienceHow connected tools support personalization, employee decision-making and more responsive store experiences.
Healthcare

Technology in High-Stakes Operating Environments

Healthcare technology research requires particular attention to reliability, security, workflow complexity, financial performance and the quality of the patient experience. Our work examines technology-enabled initiatives across healthcare organizations and medical practices without reducing those environments to a single technology category.

Practice Technology
Revenue Cycle
Connected Devices
Cybersecurity
Patient Experience
Data & Analytics
Operational Efficiency
Technology Strategy
What We Examine

Healthcare research can benchmark technology maturity, workflow efficiency, data access, security practices, performance measurement and the organizational disciplines used to improve operational and financial outcomes.

Performance Questions

Which technologies meaningfully reduce administrative friction? How are organizations measuring revenue-cycle performance? Where are connected-device risks creating operational exposure? Which practices improve staff productivity and patient experience?

Operational PerformanceWorkflow efficiency, resource utilization, administrative burden and technology-enabled productivity.
Financial PerformanceRevenue-cycle processes, financial visibility, payment workflows and the metrics used to monitor improvement.
Risk & ExperienceConnected-device security, data protection, service quality and the technology touchpoints shaping patient experience.
Enterprise & Cross-Industry

Technology Initiatives That Cut Across Sectors

Some technology-enabled business initiatives are best understood across industries. Starfleet Research has examined enterprise applications, cybersecurity, application performance, workforce technologies and other initiatives where organizations can be compared using common measures of maturity and performance.

Artificial Intelligence
Cybersecurity
Enterprise Applications
Business Intelligence
Application Performance
Workforce Management
Asset Management
Technology Strategy
Cross-Industry Benchmarking

Enterprise research is particularly useful when the same technology-enabled initiative can be evaluated across multiple sectors. This makes it possible to compare adoption, organizational maturity, performance metrics, operating practices and outcomes across a broader market.

From Technology Adoption to Business Impact

The research focus remains consistent: not simply whether organizations have implemented a technology, but whether they are using it effectively, measuring the right outcomes and applying the organizational practices needed to improve performance.

Technology MaturityArchitecture, adoption, integration, automation and the capabilities organizations have put in place.
Organizational MaturityGovernance, skills, processes, ownership, training and the operating model surrounding the technology.
Performance MaturityMetrics, benchmarks, measurement frequency, business outcomes and continuous improvement disciplines.
A Consistent Research Discipline

Different Industries. The Same Core Question.

Across every industry we study, the central question remains the same: what are stronger-performing organizations doing differently, and what can others learn from those differences?

TechnologyWhat systems and capabilities are in place?
ProcessesHow is the work actually being performed?
People & OrganizationWho owns the initiative and what capabilities support it?
Data & IntelligenceWhat information is available and how effectively is it used?
Metrics & MeasurementWhat gets measured, how often and against which benchmarks?
Business OutcomesWhat measurable results are organizations ultimately achieving?
Starfleet Research

Explore the Research Behind the Industries

Browse findings, benchmark studies, Smart Decision Guides and research-based analysis across the markets and technology categories we cover.