Research by industry
Hotel Technology Research
Explore Starfleet Research studies on how hotels choose and use technology, from property management and revenue strategy to guest data, staffing and day-to-day operations.
Selected findings
What the research found
The findings below come from two Starfleet Research eBooks that draw on the same survey of 253 hotel executives, IT staff and other practitioners. The figures describe what respondents reported.
Staff efficiency
82%of surveyed hoteliers who adopted integrated cloud platforms reported measurable gains in staff efficiency.
Source: How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations · Study sample: 253 qualified respondents
Systems integration
24%of surveyed hotels reported that their core systems were fully integrated.
Source: How Top-Performing Hotels Turn Big Data Into Big Wins · Study sample: 253 qualified respondents
Guest data
34%of surveyed hotels managed guest data centrally. Another 42% relied on disconnected systems.
Source: How Top-Performing Hotels Turn Big Data Into Big Wins · Study sample: 253 qualified respondents
Contactless services
27%of surveyed properties had fully implemented mobile and contactless guest services.
Source: How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations · Study sample: 253 qualified respondents
Labor planning
15%of surveyed hotels used predictive or AI-driven tools for labor planning.
Source: How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations · Study sample: 253 qualified respondents
Staff onboarding
20%of surveyed hotels reported onboarding staff in under a week.
Source: How Top-Performing Hotels Turn Big Data Into Big Wins · Study sample: 253 qualified respondents
Selected publications
Explore the studies
These publications are a small selection from our hotel technology research, which spans property operations, revenue management and the guest experience.
Smart Decision Guide
Smart Decision Guide to Hotel Property Management Systems
What to look for when evaluating and implementing a hotel property management system.
Read the research spotlight
Smart Decision Guide
Smart Decision Guide to Hospitality Revenue Management
A guide to evaluating the forecasting, pricing and analytics capabilities that support hotel revenue management.
Read the research spotlight
Research eBook
How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations
How integrated platforms, automation and analytics can support staff and improve operations.
Read the findings on HTN
Research eBook
How Top-Performing Hotels Turn Big Data Into Big Wins
How hotels use unified guest data and reporting to make better operating decisions.
View the eBook at IBS Software
Research eBook
Hotel Pools Water Management
Best practices in pool water monitoring, automation and day-to-day management.
Read the research spotlight
Research eBook
How Top-Performing Hotels Are Enhancing the Guest Experience with Smart TVs and Digital Signage
How hotels use guestroom TVs and digital signage to share information and support the guest experience.
Research eBook
Hotel Guest ID Document Readers
Benefits and best practices for using document readers to capture guest identification at check-in.
Research eBook
Built for the Cloud: A Blueprint for Hotel Technology Success
A look at the benefits of cloud-native property management systems and what they mean for hotel operations.
Research eBook
How Artificial Intelligence Enhances the Hotel Guest Experience
How hotels can use artificial intelligence to improve the guest experience.
Research eBook
Bringing It All Back Home: How Top-Performing Hotels Use Advanced Technologies to Increase Direct Bookings
How hotels use technology to drive more direct bookings.
Research eBook
Connecting the Dots: How Top-Performing Hotels Use Property Management Data to Maximize Revenue Performance
How hotels use property management data to inform revenue decisions.
Research eBook
The Future of Hotel Guest Engagement
How an advanced property management system can improve the guest experience.
Research coverage
The decisions behind the research
Property management
Evaluate system fit, integration and the work involved in switching platforms.
Revenue management
Examine how pricing, forecasting and access to data support revenue decisions.
Operations and guest experience
Look at how hotels connect systems, organize work and use guest information.
Keep up with hotel technology
Visit Hotel Technology News for industry news, analysis and stories about technology in use. To see what we’re studying next or take part in a survey, explore our upcoming research.