What We Do

Starfleet Research is a renowned name in the field of market research related to benchmarking best practices in technology-enabled business initiatives. We are known for producing high-quality, unbiased, and fact-based content that is both engaging and informative. Our team of experts combines their knowledge and insights with our survey-driven research methodology and cutting-edge design to create innovative digital content assets that truly stand out while delivering actionable insights that enable our readers to achieve their desired business objectives. We are proud of our long track record of success and reputation for excellence.

Our survey-driven methodology is used to collect data from thousands of business leaders across multiple job roles—and, in many cases, multiple industries—and serves as the basis for benchmarking best practices with respect to technology-enabled business initiatives. This ensures that our content is not only up-to-date with emerging trends and innovations, but that it is based on facts rather than opinions. Tens of thousands of IT executives and influencers rely on our Smart Decision Guides, eBooks, and Benchmark Reports to stay smart and keep current in a world of rapid change and make the right decisions regarding their current and future technology-enabled business initiatives. Simply put, we help IT decision makers connect the dots.
Authored by our team of research professionals and industry analysts with deep subject matter expertise, combined with best practices market research based on the experiences of thousands of industry practitioners, a Smart Decision Guide is a must-read for any decision maker involved in a related technology-enabled business initiative and an essential resource for anyone looking to stay ahead of the curve in today’s competitive business landscape. Recent and upcoming editions, several of which are brand new titles, include such topics as Hotel Property Management Systems, Hospitality Revenue Management, Restaurant Management and POS Systems, and Hospitality Robotics in the Hospitality IT sector and Healthcare Practice Management and  Revenue Cycle Management in the Healthcare IT sector. 

Starfleet Research eBooks are highly specialized and focus on specific topic areas, usually within the Hospitality and Healthcare industries. Our team of research professionals and industry analysts bring their extensive knowledge and expertise to each eBook, providing cutting-edge information, thought-provoking insights, and actionable guidance. With a focus on thought leadership and creative design, our eBooks, which are typically commissioned by one or more leading technology solution providers, are not only educational but also visually appealing. Typically 15 to 20 pages in length, these content assets are highly valued by IT decision makers and influencers for the valuable information and strategic guidance they provide. A Starfleet Research eBook is a must-read for anyone involved in a related technology-enabled business initiative, and is a valuable resource for anyone looking to stay ahead of the curve in today’s competitive business landscape.

Comprehensive, unbiased, authoritative, and informed by survey-based market research, Starfleet Media Benchmark Reports focus on how top-performing companies achieve their desired objectives with specific technology-enabled business initiatives. Unlike Smart Decision Guides, which are industry-specific, Benchmark Reports focus on department- or function area-related initiatives and provide insights and recommendations that are applicable across multiple types of businesses. Authored by research professionals and industry analysts with deep subject matter expertise, these content assets, which run approximately 30 pages in length and are typically comprised of five chapters, are chock full of graphic elements, including charts that reflect the research findings based on up-to-date surveys of thousands of industry practitioners. This allows readers to easily understand and interpret the data, and to apply the insights and recommendations to their own businesses.

Recent and upcoming titles include topic areas that range from Digital Asset Management, Enterprise Resource Planning, Product Lifecycle Management and  Self-Service Business Intelligence to Workforce Management, IoT Security, Enterprise Asset Management and Human Capital Management. A Starfleet Research Benchmark Report is a must-read for any decision maker involved in a related technology-enabled business initiative and an essential resource for anyone looking to stay ahead of the curve in today’s competitive business landscape.

Starfleet Research infographics are an effective way to present complex data in a visually appealing and easy-to-understand format. By turning dull data into engaging imagery, our infographics educate, inform, and inspire IT decision makers. Our infographics often draw on key takeaways from our Smart Decision Guides and eBooks, or are based on custom research data specifically designed to provide valuable insights. These content assets have been widely used in social media and other campaigns. If you want to communicate your data in a more engaging and impactful way, consider using a Starfleet Research infographic.

Starfleet Research offers custom research reports that cater to the needs of both solution providers and industry practitioners, including startups and major brands. These reports are commissioned on a confidential basis and involve thorough research and analysis to provide valuable insights and guidance for making major IT and investment-related decisions. Our custom research reports can be used to support a wide range of business initiatives, such as company acquisitions, product development, customer targeting, marketing strategy, and brand repositioning. Over the past decade, dozens of organizations, including several of the world’s largest venture capital and private equity firms, have utilized our custom research as a crucial tool for ensuring success with funding, M&A and other activities, with some client partners continuing to do so on an ongoing basis.